The Story of FedMart

1. It is critical to understand that Sol Price’s approach to retailing was not similar to other “discount retailers” operating in the 1950s and 1960s.
2. Customers began to view FedMart as a retailer sure to sell products at the lowest possible price without sacrificing quality.
3. “I learned a lot from Sol Price, a great operator who had started FedMart out in San Diego in 1955.