Aswath Damodaran: I Absolutely Despise The ESG Goodness Cloak
Who doesn’t want a revolutionized blood testing business and making the world a better place?
Does your damn blood test work and then four years later we wake up and find that she’d been cooking the books and there was no real blood test and of course the entire company is kind of spun apart.
The people who tell these stories cloak themselves in goodness.