On Feb. 8th ValuePlays subscribers read the following at the end of the post Did SBUX's CEO Donald Really Say That?: " The hard core Starbuck's customer who garners much of their self worth from carrying that cup with the barely exposed green logo around will never abandon them, no matter how much they are forced to pay for their "vente soy non fat half caff white chocolate mocha latte with an extra pump". However, the casual customer will and appears to be. I look at my wife and I (it is always a good idea when investing to look at yourself.