CLX
Clorox, A Household Name For Less
(via themoneygardener.blogspot.com)
Yesterday I initiated a position in The Clorox Company (CLX), which is a global manufacturer and marketer of consumer products. Along with their flagship Clorox line, they are the people behind household brands such as Armor All, Glad, Pine Sol and Brita. The company was actually acquired and divested from Procter & Gamble (PG) back in the 1960's.
"A Billionaire's Brand Strategy" - Washington Post Article on Buffett
(via www.washingtonpost.com)
In the eyes of many, the Oracle of Omaha -- whose Berkshire Hathaway holding company owns or has major stakes in many iconic brands, including Fruit of the Loom, Kraft Foods and Johnson & Johnson -- looks like a brand investor...

