Parlux Fragrances, Inc (PARL)

(via www.frankvoisin.com)

Rather than focusing on the upside, value investors are well advised to look first to the potential downside of an investment. Only upon concluding that the possibility of a permanent loss of capital is small should the focus shift. Consider Parlux Fragrances, Inc (NASDAQ:PARL), a designer, manufacturer and distributor of celebrity fragrances.

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