n a recent interview, SBUX CEO Jim Donald said a couple things that left me shaking my head. When asked about the effect that McDonald's premium coffee will have on his business he said he expects it to be a benefit. The reason? Consumers who like McDonald's premium coffee will likely migrate to SBUX's super-premium. To quote Donald "we see that migration happening". On it 's face the statement does make sense but when you take a step back and think about you have to wonder especially when you consider