I don't know what it is, but whenever I hear about this book, it conjures up feelings of "scam!". For some reason, I feel like it's those infomercials that show the people that "work at home and make $5000 a week selling stuff on eBay".

I guess I just prefer the analytical approach to everything: "This is how you calculate DCF", etc.

I would not totally disagree with that statement.

For some, they will read and follow the book, buy every service recommended, and lose that money as well as the money invested.

For others who read things with a set of filters in place, a smy review states this is a good book to get started.

The book actually does a good job of explaining how to do a DCF both using a spredsheet and in your head.

Therefore overall if one ignores the "commercial" sales pitch for services and products the book helps a new investor grasp the key Graham/Fisher/Buffett concepts: Buy a strong balance sheet company, that is growing, for a discount. What the book advocates is not wrong, it is that simple. The biggest problem of the book is that it may appear to many to be easy. It is not.

I've had the same feelings as Jason. I guess I would be more comfortable reading Rule #1 if I had a way to review Phil Town's past investment record.